Sales Director

Company Overview: 

Tethrd is one of the fastest growing companies in the outdoor space. Tethrd designs, manufactures, and sells innovative technical specialty gear to hunters. Our products are sold directly to consumers (D2C) and through select specialty retailers nationwide. With revenues exceeding $24M and strong momentum in wholesale, Tethrd is entering its next phase of growth and is seeking an experienced and disciplined Director of Wholesale to lead and scale this critical channel.

Position Overview:

The Director of Wholesale will be responsible for leading, scaling, and professionalizing Tethrd’s wholesale sales organization. This role owns wholesale revenue performance across independent retailers, buying groups, and national/regional accounts, while building repeatable sales processes, optimizing product assortment, and strengthening retail partnerships.

The ideal candidate brings a balance of strategic thinking and hands-on execution, with experience operating in a high-growth, consumer product environment. This role partners closely with the CBDO, executive leadership team, and cross-functional stakeholders to ensure wholesale becomes a predictable, scalable growth engine aligned with Tethrd’s brand and long-term objectives.

Key Responsibilities:

Wholesale Strategy & Leadership:

• Develop and execute the company’s wholesale sales strategy in alignment with overall business objectives and growth targets.

• Serve as the senior leader of the wholesale channel, accountable for revenue, execution, and results.

• Act as a strategic partner to the CBDO and executive leadership team on wholesale growth initiatives, channel strategy, and market expansion.

Revenue Growth & Account Management:

• Own wholesale revenue targets and drive consistent year-over-year growth.

• Lead relationships with key independent retailers, buying groups, and national/regional accounts.

• Develop strategic account plans, including line reviews, pre-book programs, and in-season initiatives.

• Ensure strong sell-through, re-order rates, and long-term retailer partnerships.

Sales Planning, Forecasting & Performance Management:

• Lead the wholesale demand planning and budgeting, and partner with other teams in the inventory management process (S&OP).

• Track and report on key wholesale performance metrics, including revenue, account penetration, and product mix.

• Provide clear, data-driven reporting and insights to executive leadership.

• Use performance data to proactively adjust strategy and execution.

Product Assortment & Pricing Strategy:

• Partner with product, finance, and operations teams to help develop and optimize wholesale product assortments.

• Own wholesale assortment strategy, including good / better / best product structures.

• Ensure pricing, margin targets, and promotional strategies align with both retailer needs and company profitability goals.

• Incorporate retailer feedback into product planning while protecting brand positioning.

Sales Team Leadership & Development:

• Lead, coach, and manage wholesale sales representatives.

• Establish clear roles, expectations, territories, and KPIs for the sales team.

• Drive accountability, performance improvement, and professional development.

• Identify gaps in coverage and recommend improvements to sales structure and resourcing.

Cross-Functional Collaboration:

• Work closely with marketing to support product launches, sales tools, and retail marketing initiatives.

• Partner with operations to align inventory planning and fulfillment with wholesale demand.

• Collaborate with finance to manage pricing, margins, and promotional effectiveness.

• Ensure wholesale priorities are integrated early into company planning cycles.

Required Qualifications:

• Bachelor’s degree in Business, Marketing, or related field.

• Minimum of 7–10 years of wholesale sales experience, with at least 5 years in a senior sales leadership role.

• Proven track record of managing buying groups and national or regional retail accounts.

• Strong understanding of wholesale sales processes, forecasting, assortment planning, and pricing strategy.

• Experience leading and developing sales teams in a growth-oriented environment.

• Ability to analyze sales data and translate insights into actionable strategy.

• Strong communication, negotiation, and presentation skills.

Preferred Qualifications:

• Experience in outdoor, sporting goods, apparel, or adjacent consumer product categories.

• Background working in a private-equity-backed or high-growth consumer brand.

• Familiarity with ERP and CRM systems used for wholesale forecasting and reporting.

• Experience operating within EOS/Traction or similar operating frameworks.

Personal Characteristics:

• Ownership mindset with accountability for results.

• Strategic yet highly execution-oriented.

• Organized, disciplined, and process-driven.

• Comfortable operating in a fast-paced, entrepreneurial environment.

• Strong relationship builder who balances retailer needs with company objectives.

• Passion for outdoor pursuits, including hunting, preferred.

Location:

Columbia, Tennessee. Regular travel required.

Compensation:

Competitive base salary with performance-based incentive structure, and a comprehensive benefits package.   Base: 125K based on experience. Bonus: Up to 20% bonus based on company and personal performance

Production & Manufacturing Manager

Role Summary:  The Production & Manufacturing Manager is a critical relationship manager responsible for overseeing Tethrd’s external manufacturing partners. This role ensures all outside manufacturers adhere to our stringent quality standards, meet testing protocols, operate within budget, and continuously enhance efficiency.

Core Functions:

• Partner Sourcing & Management: Source, develop, and manage all third-party manufacturing partners to meet Tethrd’s production needs.

• Quality Assurance: Oversee the quality assurance processes for all produced materials and goods, ensuring compliance with company standards.

• Efficiency & Budget Optimization: Establish a strategic balance for our partners between increased productivity and optimized manufacturing costs.

• Performance Management: Set clear productivity and performance goals for each manufacturing partner and manage their compliance and accountability. Regularly communicate production status, issues, and resolutions with senior management.

• Operations & Logistics Coordination: Communicate cross-functionally with other departments (e.g., Finance, Warehousing) to establish budgets, onboard new partners, and ensure timely delivery of products to the warehouse.

• Resource Evaluation: Evaluate manufacturer capacity and resource availability to ensure continued production and minimal downtime.

       3-5 years account management experience required. Full time position based in Columbia, Tennessee.